The New York Times magazine has an interesting piece today about how McDonald’s has reported financial results nearly double industry expectations.
The recipe for success appears to be a combination of new buildings and renovations; adding more beverages to the menu (they have the highest profit margins and little to no waste); and flying mom bloggers to Oak Brook, Ill., headquarters for a charm offensive.
One of the topics the McDonald’s folks covered with the nutrition-minded moms was their decision to add apple slices to their Happy Meals. But the moms apparently weren’t totally bought off. They mentioned ideas like putting broccoli the meals, which McDonald’s rejected.
Somehow, even with my history as a devoted McDonald’s employee, I don’t expect to be invited.
I don’t think it’s because I’m not a mom, though that is certainly true. I think the reason is that — apple slices notwithstanding — I have a ton of healthful eating isues to discuss with them.
Here’s the link to the story: