Some of the folks behind the National Restaurant Association’s new initiative to promote healthier meals for kids at chain restaurants are asking for your feedback.

Called “Kids Live Well,” it’s basically a “Good Housekeeping Seal of Approval.” It requires that all participating restaurants offer at least one meal (consisting of entree, side and beverage) for less than 600 calories, fewer than 35 percent from fat, and less than 770 mg of sodium.

My take: a worthy idea, but maddening that so many notable names in the industry that push unhealthy food (on adults and kids) are missing. Only 19 chains with 15,000 outlets nationwide are taking part. Organizers are hopeful more will.

If you leave your comments here, be sure to name names. Maybe a little public shaming will persuade McDonald’s to jump in.